For a destination with so much to offer, Gold Coast is turned into an interactive playground through this campaign. It gives travelers a chance to experience Gold Coast before they even get there. All they have to do is look for Johno, their virtual travel agent who has a propensity for going missing.

 

A 360 degrees panoramic version of the Gold Coast can be explored through Google Street View. As travelers look for Johno, they will also discover each location's attraction by playing different mini games. The score that they have achieved in these games will then be turned into travel discounts. Ultimately, the grand prize winner will receive a free vacation to the real Gold Coast.